
Seven dimensions. Thirty questions. One clear picture of where you stand.
You already know something is off. You just haven’t had the right framework to name it.
Most CEOs of nonprofits with revenue of $10-$15 million or less are not struggling because they lack commitment or vision. They are struggling because their development programs have never been built with the infrastructure, strategy, or senior leadership required to perform.
The result is a familiar pattern: revenue that stays flat year after year despite real organizational growth. Donors who give once and disappear. A board that is informed about fundraising but not genuinely engaged in it. A development staff member who is working hard (often alone) but working without the senior guidance that would make their work significantly more productive.
The organizations that break through these patterns are not the ones with the largest budgets or the most experienced staff. They are the ones whose leaders got honest about where the gaps actually were and made a deliberate decision to address them.
That is what this diagnostic is for.

This is not a checklist. It is a structured assessment with a specific purpose.
The Development Health Diagnostic assesses your organization across seven dimensions (key areas that most influence fundraising success in nonprofits at your stage). Each area includes 4 to 5 specific questions, each rated from 1 to 4. Your scores not only show where you stand but also how to prioritize your efforts to reach your goals.
Most CEOs/Executive Directors who take it identify two or three gaps they had already suspected but never formally named. That clarity, framing something you’ve been aware of, is where the real value begins. It transforms a vague feeling of underperformance into a clear, step-by-step improvement plan.
It was designed specifically for CEOs/Executive Directors of nonprofits with budgets of $10-$15 million or less. It’s for organizations doing meaningful work with the resources they have and ready to do it better.

Seven dimensions. Every one of them is where nonprofits lose the most ground.
The diagnostic evaluates your organization across these seven areas. Each dimension contains specific questions and a scoring system that reveals not just what is broken, but how broken, and what to do about it.

Total possible score: 120 points. The scoring summary and gap analysis guide at the back of the diagnostic tell you exactly what your score means and where to begin.
Request the Development Health Diagnostic
Complimentary. No obligation. Yours in under 60 seconds.
Your information is never sold or shared. You’ll receive the diagnostic immediately,
followed by a short series of practical emails from The Philanthropic Advisory. You can unsubscribe at any time.
Here's What Happens Next

Built by someone who has been in your seat.
Dr. Gary Cole has spent more than three decades leading and advising nonprofit development programs at scale, including operations generating over $100 million annually and campaigns reaching $500 million. He has worked inside organizations serving military communities, presidential legacy institutions, healthcare systems, higher education, and human services.
He established The Philanthropic Advisory™ as a Practice Group within the Elm Place Collaborative, and this diagnostic, because the organizations that need senior development expertise most are almost never the ones with the budget to hire it full-time. This tool exists to change that.
If your results surface something worth discussing, he would like to hear from you.
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